Hey Unfiltered Folks,

Answer: Because you haven't made one person responsible.

When everyone owns revenue, no one owns revenue.

You need to name one person who wakes up every day thinking about the number. Right now, no one does.

This is your leadership failure.

You're letting everyone point fingers instead of making someone accountable.

Sales blames marketing. Marketing blames the product. Product blames sales. You listen to all the excuses. No one owns the outcome.

Question to Consider: Who's the one person who should be held accountable if revenue misses?

Why: Shared accountability is no accountability.

Revenue needs an owner.

Here's what's happening: revenue misses. Sales blames marketing for bad leads. Marketing blames a weak product. Product blames sales for not selling it right.

Everyone has an excuse.
No one owns the outcome.

You listen to the excuses and don't hold anyone accountable. So it happens again.

The cost? Revenue becomes unpredictable. No one feels pressure to hit the number. Your team optimizes for excuses, not results. Your best revenue generators leave because they're tired of carrying people who don't care. The ones who stay are comfortable missing targets as long as they have a good excuse.

You've created a culture where effort matters more than results. All because you won't name one person who owns the number. Companies that don't have revenue owners don't grow predictably.

Action: Name one person today. Make them the revenue owner.

Tell the team: "This person owns revenue. If we miss, they answer for it. If we hit, they get the credit."

Give them authority to make calls across sales, marketing, and product.

Then hold them to it. Coach them. Support them. But don't let them hide behind excuses. Just results.

Stay Unfiltered,
— Andy

P.S. You own revenue until you make someone the revenue owner.

P.S.S. Buy my book to get 75 of the most painful leadership problems and fixes.