Hey Unfiltered Folks,

Answer: You don't have a tool problem. You have a training problem. Or a process problem. They're not using what you have because they don't know how. So they ask for new tools hoping the next one will be magic. This is your failure. You bought tools without training anyone. Now you have tool sprawl and nothing works. You keep buying solutions instead of fixing the real problem: no one knows how to use what you already have.

Question to Consider: What training did you give them on the tools they already have?

— Sponsor —

“AI will make affiliate marketing irrelevant.”

Our new research shows the opposite.

Levanta surveyed 1,000 US consumers to understand how AI is influencing the buying journey. The findings reveal a clear pattern: shoppers use AI tools to explore options, but they continue to rely on human-driven content before making a purchase.

Here is what the data shows:

Download the full report to see what this shift means for brands navigating the AI era.

— Back —

Why: More tools don't solve a training gap. They create chaos and waste money. Here's what's happening: you bought a project management tool. No one uses it right. So someone says "maybe Asana is better." You buy Asana. Still doesn't work. Someone says "Notion would fix this." You buy Notion. Still broken. The real problem? No one trained your team on the first tool. So they never built the habit. They're not asking for new tools because the current ones are bad. They're asking because they don't know how to use what they have. The cost? You're paying for five tools when one would work. Your data is scattered. Nothing connects. Your team wastes time switching contexts. Collaboration is chaos because everyone's using a different tool. And you keep buying more. All because you won't admit the problem: you didn't train them on the first tool. Stop buying. Start training.

— Sponsor —

It's peak season, so volume's about to spike. Most teams either hire temps (expensive) or burn out their people (worse). See what smarter teams do: let AI handle predictable volume so your humans stay great.

Check your options

— Back —

Action: Stop buying new tools today. Pick the one tool that does 80% of what you need. Train everyone on it this week. Make it mandatory. Give them two weeks to adopt it. Check in weekly. Coach anyone struggling. Sunset everything else. One tool, trained well, beats ten tools used poorly.

Stay Unfiltered,
— Andy

P.S. No one really needs a new hammer. Stop buying. Start training.

P.S.S. Buy my book to get 75 of the most painful leadership problems and fixes.